Step 3: It's Show Time

MARKETING YOUR HOME

There are many ways to market a home and not every home requires the same marketing. Most buyers are Internet savvy. Ninety percent of homebuyers use the Internet to search for homes. This is why it’s important to have a strong Internet presence. Studies have shown that the top information resources buyers rely on most are real estate agents, the Internet, and yard signs. Other effective marketing tools include open houses, e-flyers, property tours, networking with other agents, the Multiple Listing Service (MLS), virtual tours, a local newspaper advertisement, strong photography and a custom print flyer. We will work with you to tailor an effective marketing program for your property.

SHOWING YOUR HOME

Another important step in selling your home is making sure that potential buyers have easy access to your home. The more difficult it is to see your home, the harder it will be to sell it. If a potential buyer has to make an appointment to view your house, there’s a good chance you will get less showings. The easier the access, the more showings you will get and, hopefully, in turn, the quicker you will sell your house. Keep in mind that buyers are not comfortable viewing your home while you’re there. They will feel more guarded and feel like their visit is an intrusion. They will probably not spend as much time there as they would if you weren’t home.

Homes show best when neat and tidy and with all window treatments drawn and all lights turned on. If you have a noisy or aggressive animal (or even just a friendly dog who likes to jump on people), it’s best to remove the animal from the house. We will work with you to determine the best way to show your house in order to create the most and best exposure.